Brand growth: what does it take to be radically different? Learn how imagination, courage, and building distinct brand assets are key factors for success. “Born for sport.” That was Kobe Bryant’s tagline for the next arena he sought to conquer after basketball — body odor. His brand growth is a perfect roadmap for you, the struggling marketer looking […]
A startup brand's resource for strategies, techniques, and of course inspiration on all things brand marketing. We talk about what matters - highlighting trends, strategies, innovative ideas, and stories to keep you thinking big!
The brand funnel is a model that helps a company understand how customers go from becoming aware of their product to actually buying said product. From data privacy rules to ad blockers, companies in Canada today are finding it more difficult to connect with and reach new consumers. Additionally, consumers in the 2020s are more informed and […]
Both branding and marketing are vital for a business and its products or services. This guide will look at what these terms mean and how they differ. Did you know that more than half of all startups in Canada won’t survive their first three years? And that of the business owners interviewed, two of the five top […]
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