Do you want to incorporate the best new marketing strategies into your next campaign? Here are the latest brand marketing strategies to adopt in 2022.
In today’s world, consumers experience dozens of companies per day marketing to them. Sometimes it may feel impossible to cut through the noise of the market. The best way to do that is to stay updated on the lasted marketing trends.
You can take your business to the next level by leveraging the right promotional tools. Keep reading to learn about the best brand marketing strategies of 2022.
Embrace AI and Data to Boost Your Brand Marketing Strategies
Data is the cornerstone of successful brand marketing strategies these days. 64% of marketers strongly agree that a data-driven marketing strategy is necessary for their company’s success.
The transition from traditional to digital branding strategies led to the need for advanced marketing strategies. Modern marketing demands that we gather a lot of information about prospects.
And unearthing accurate and meaningful data to support your campaigns takes deep research and analysis. As a result, we are shifting to more data-driven marketing strategies.
If you switch to a data-focused marketing approach, you have no option but to embrace AI. AI is intelligent and more efficient than humans when decoding big-data sets. Unfortunately, only 16% of Canadian companies invested in AI technologies.
In the fast-paced digital marketing age, embracing AI and data can give you a competitive edge, especially during market research. Quick gathering of accurate market data is the key to building strong brands.
Data plays a crucial role in the planning, implementing, and tracking of marketing strategies. You can combine user data and AI brand marketing tools to predict customer behaviors and improve their experience as a brand.
Building Brand Communities
Social media marketing is an integral part of any marketing strategy. You must connect with your customers and engage them on their favorite social channels as a brand.
Yet, there’s a downside to social media that many brands may not consider. Social media doesn’t give you the most autonomy to interact with your prospects. It comes with so many algorithms that may limit your reach and exposure.
If at some point, you’ve thought you’re not in control of your brand’s growth on social media, you’re not alone. The reality is you don’t own your social media audience. Organic reach is declining—approximately one in every 19 of your followers are likely to see your organic posts.
Social media is also full of conflicting voices from different brands, content creators, and influencers. This has led to information overload, and as a result, users are overwhelmed. Going onwards, brands have to figure out how to develop real personal connections with their followers.
Brand communities provide a safe space to interact with your customers daily, faster, and more friendly. It allows you to build an active pool of loyal audiences that you can mobilize to spread your brand message.
Modern businesses require solid customer retention strategies to keep and grow their market share. The more efforts to build brand communities, the more customers reciprocate by becoming more loyal. Customers may trust your brand more when they can easily connect with your experts and fans.
Establish Thought Leadership
Another way to build to earn your customers’ trust is to demonstrate you’re an expert in your field. The internet is chock-full of average content.
Research shows that 37% of internet users use ad blockers to block intrusive content. People are aware of hard-selling tactics and are trying to be content-proof.
Instead of pushing sales copy to your followers, think about their education. Brand education is the key to cutting through the noise, building credibility, and earning their trust.
Customers are more likely to pay attention to your message if you offer golden insights about your industry. Add powerful facts, insights, and resources to your content to empower visitors.
Attend networking events in your niche and seek speaking opportunities. Use the platform to share your expertise and influence change in your industry. The more you speak at these events, the more people learn about your brand and services.
Think about self-publishing a niche regularly and creating a newsletter. After that, seek guest-posting and publication opportunities on authoritative sources. Put yourself out there to build a name in your industry.
Once your brand grows, you can start sharing power insights on whitepapers and ebooks. Share bolder claims and insights to attract the attention of industry leaders.
Remember, becoming a thought leader in your industry doesn’t happen overnight. It takes hundreds of blogs, publications, and speaking to cement yourself as a thought leader. Share your expertise and perspective to cultivate credibility.
Invest in the Best Brand Marketing Tools
If you’re building a brand in 2022, you can’t take anything for granted. Competition is too rife to leave your brand image to chance. You need the best branding marketing tools for precision and clarity in your efforts.
Digital marketing is complex especially given the uniqueness of each platform you’ll use. Building a consistent brand image across these platforms can be challenging. Brand marketing tools allow you to ensure your entire content reflects your brand.
Digital marketing, whether on your website, social media, or email, has become pretty complex. Users respond better to content that’s an exact match for what they’re looking for. Branding tools can inform your research and targeting efforts and bring accuracy to your campaigns.
Invest in a Strong Omni Channel Marketing Strategy
Today, the average customer uses different channels and devices to research brands and find products online. 60% of millennials expect brands to provide consistent experiences across multiple channels.
Businesses have to ensure a smooth customer experience. And this means investing in a robust Omni-channel marketing strategy. That way, customers can receive feedback and relevant content on time.
A solid omnichannel marketing strategy fosters a strong relationship between brands and prospects. The modern prospect can use any platform to find your brand. Omni-channel marketing puts your brand in the right place at the right time.
Omni-channel marketing strategies are part and parcel of improving customer experience. Despite the digital transformation, businesses still have to accommodate in-person experiences. A smooth experience across all channels creates solid foundations for building a trustworthy brand.
Cut on Advertising to Invest in Consumer Empowerment
People trust each other more than they trust brands. Sharing user testimonials and reviews generates more traffic than sharing branded content.
Customers may find it difficult to decide which brands to trust. The basis of trust changed from brand to consumer to consumer to consumer. A staggering 93% of customers trust information from friends and relatives rather than brands.
As a result, many brands are struggling to woo prospects. Experts recommend a shift from heavy advertising to consumer empowerment. User empowerment allows building a loyal customer base that can turn into brand advocates.
Focusing on omnichannel marketing and brand education means your brand will need more content in 2022. Videos, podcasts, blog posts, whitepapers, ebooks, and the content will be in-demand for effective brand marketing.
And as seen over the years, effective content marketing embraces personalization. Content aligned with the user’s needs and wants is more memorable. 80% of consumers crave and expect personalized experiences.
Personalization is one of the top marketing trends to adopt in 2022. You’ll want to craft tons of content; you must understand your audience. Effective personalization will help you create relevant content to appeal to your audience.
Hybrid Events Becoming the Norm in Marketing Small Businesses
The past two years saw twists and turn in event marketing. We shifted to virtual events at some point as we tried to adapt to a new and uncertain world.
Event marketing professionals acquired new skills. Meanwhile, brands invested in cutting-edge tools to ensure continuity during those tough times.
Hybrid events were born to accommodate the need of a new business world. And as things return to normal, there’s a sign these events are here to stay.
So many businesses see virtual and hybrid events as a new brand marketing opportunity. For the first time, they can engage a multi-audience to expand brand reach faster.
Track and Evolve to Keep Up With the Times
Embracing change is a sure strategy to survive the dynamic digital marketing world. Digital marketing evolves faster than you could imagine.
One day you’re ranking top of search engines, and another day you’re counting losses due to a new Google algorithm. A flexible brand marketing strategy is the key to surviving drastic and abrupt changes in the digital age.
Data gathering and analysis become an indispensable pillar of any marketing strategy. You should keep your analytic tools close to track your results and figure out how to improve.
Also, keep track of your social mentions and track industry news and insights. To build thought-leadership, you’ll need to be updated with all the news in your industry.
Don’t Get Left Behind in 2022: Adopt the Best Brand Marketing Strategies
The role of your marketing strategy is to set up your brand for success. You don’t get to stand out in the market when you’re using outdated marketing tactics that aren’t grounded in brand strategy.
Get ahead of your peers by using advanced brand marketing strategies.
Need help with growing your brand?
Brandhouse is a creative brand marketing agency specializing in brand strategy, brand identity, and brand marketing. We position ourselves as the chief brand marketing officers for service-based start-ups who are passionate about innovation and building memorable mission-driven brands. Our services are designed with founders and start-ups in mind. On-demand holistic brand marketing services that can support brand building at various stages of growth – brand awareness, brand consideration, and brand preference.