Creating a strong brand marketing strategy is important to the development of any business. 

46 percent of consumers are willing to pay more for brands that they trust. So establishing your business as the only consumer option is crucial. But with so much digital noise, how do you make your brand stand out from the competition?

This guide will share tips on how to enhance your brand marketing strategy so you can establish yourself as an industry leader and grow your consumer base. Here are 10 Ways to Enhance Your Brand Marketing Strategy.

1. Know Your Target Audience

Before creating a comprehensive branding strategy in marketing, you need to determine who your target audience is. Determine who your customer base is. What real-world problems do your products and services solve, and who can benefit from them?

Understanding the pain points and goals of your client base will help you create branding that resonates with your target audience. 

To begin, conduct market research. Learn more about your consumer’s lifestyle, personality, demographics, and buying habits. 

Pay attention to who your competition is targeting, and if you already have social media, look at the consumers who are engaging with your content. Use social media insights and Google Analytics to determine who your existing customers are.

By determining who your target audience is, you will be able to construct a consumer profile. Going forward, make deliberate branding decisions to reach that consumer. 

2. Conduct an Audit

Once you have determined who your target demographic is, the next step is to conduct an audit and assessment. This is something you can do collaboratively with your team. If you require additional help, our team at Brandhouse can oversee the process.

Begin by identifying your brand’s strengths and weaknesses. Conduct a SWOT analysis to determine your business’s strengths and weaknesses. A SWOT analysis is completed by critically analyzing a business for the following themes:

Strengths

Weaknesses

Opportunities

Threats

Once your team has completed the SWOT analysis, collaborate to build a strategic marketing plan.

Analysis of the Competition

An audit is also a great time to research your competitors. By assessing your competition’s branding and marketing strategies, you will discover industry needs for consumers that are not being met. By filling this niche, your brand will differentiate itself from similar brands.

If you work with Brandhouse, our team will conduct a market analysis, identifying the top 10 competitors and comparing their various features and strengths. We offer a competitive analysis of the top 3 competitor brands.

Understanding your brand’s place within the market will help you build a brand positioning strategy.

Conducting an audit helps identify opportunities for your brand. Look at areas your branding strategy in marketing excels, as well as areas for growth. This will help you build your branding strategy.

3. Create a Brand Marketing Strategy and Business Goals

Investing in branding strategy in marketing is not enough. For your branding to resonate, you must have a clearly defined strategy. This means understanding your audience, milking your competitive edge, and delivering marketing with a clear strategy.

When you set out to build a brand marketing strategy, begin by creating your brand positioning statement. A brand positioning statement should be realistic but equally ambitious. Consider your brand’s mission, vision, core values, and services, and build a strategy around that.

A brand positioning statement shouldn’t be more than a few lines. It should summarize who your brand is, what your brand does, who it does it for, and what makes it unique. 

Brand Foundations Workshop

Get your team acquainted with your marketing branding strategy by hosting a workshop for senior team members. Our team at Brandhouse will host a virtual brand foundations workshop to help everyone think more critically about marketing.

The workshop will help your team think outside the box and recognize opportunities to boost your brand. This will help your team make more deliberate choices around branding.

Storytelling

Determine the story of your brand. Think about how your brand originated and how that impacts your business’s mission and values.

Uncover the value your brand brings to your industry and how it sets you apart from competitors. Brandhouse will help you with this process and make sure you tell a dynamic story about your brand.

Then, look for opportunities to share that story with your target demographic through unique branding. Storytelling is a great way to resonate with new consumers.

Create a Branding Guide

When creating your marketing strategy, create a branding guide. If you need assistance with this, our Brandhouse team will build a brand communications guide and a visual brand guide.

Branding guides should relay your brand’s unique story. They should also include consistent branding information for visual branding like color palettes, logos, font hierarchy, etc. 

The voice of your brand should be determined as well. Will your brand be clever, emotional, happy, or serious? What kind of content will you be known for? What kind of emotions will you convey?

By creating consistent branding guidelines, you increase consumers’ ability to resonate with your brand and boost your brand’s recall value. 

Brand Ambassador

Finding a brand ambassador is an important part of brand strategy marketing as well. Brand ambassadors help businesses connect with consumers by creating awareness about a brand’s products and services. 

When selecting a brand ambassador, look for someone who resonates with your brand’s consumer profile. It should also be someone who aligns with your brand’s personality and values. 

Brand ambassadors help drive sales. They build consumer trust and increase brand visibility. 

Planning & Scheduling

Ideally, you should have a few weeks of content planned out before you launch your brand’s marketing strategy. This will help your business hit the ground running.

Our team at Brandhouse will help you map things out to help you meet your branding goals. Regardless of how much you plan to be involved in the process, our team will create a realistic timeline for projects and track who is accountable for what.

By planning, you will ensure your marketing efforts are a success.

Creating a Marketing Budget

Be realistic about the cost of efficient marketing. To do this, you also need to be realistic about the availability of your team. How much branding can be done internally? 

Brandhouse offers a wide variety of packages at different price points customized to individual business needs. Our team assists with branding and marketing strategies.

Determine what it will cost to see your branding and marketing strategies through. Then, budget accordingly.

4. Build Communities & Boost Online Presence

Throughout the last decade, consumers have become increasingly reliant on connecting with brands online. Due to the pandemic and COVID-19 lockdowns, this is more amplified than ever. 

A brand must build a strong online presence. But how do you go about that? With the rise in e-commerce, it remains crucial for a brand to have a professional website.

It is equally important to build communities on social media. Here, brands can connect and engage with consumers by creating dynamic content. Generating unique digital content through podcasts and blogs allows brands to stand out as well. 

By building a branding marketing strategy for digital media, brands can make sure they resonate with their audience. Here are some creative ways to boost your online presence and build communities. 

Website Branding

Even with the presence of social media, prioritizing your business website is crucial. A website should tell your brand’s story and allow users to understand your products, services, mission, and values very quickly.

The security of your website matters too. By creating a website that is clean, up-to-date, and free of bugs, consumers are more likely to trust your brand.

Our team at Brandhouse will assist with the creation of a landing page for your website. 

Social Media Management

Brands need to build communities through popular social media platforms. Share dynamic content with images, videos, and captions.

If you don’t have the capabilities to manage social media in-house, consider hiring a social media manager or freelancer. Or, speak to our Brandhouse team about social media management.

Brandhouse works with a variety of platforms, including Facebook, Instagram, LinkedIn, TikTok, Twitter, and YouTube. 

Our packages include help with captions, visual design, stories for Instagram, and the creation of REELS and TikTok content and posts. Our Brand Pro package even offers community management.

Social Media Advertising

Invest in targeted advertising online. Consider using the pay-per-click (PPC) advertising model to ensure you are getting the most out of your advertising dollars.

If you purchase the Brand Pro package through Brandhouse, our team will manage paid social media advertising on your behalf. 

Contests

Grow your consumer base by using online contests to generate excitement and increase brand engagement. Advertise a unique giveaway on your social media platforms.

Encourage existing consumers to tag and share your post with friends for additional contest entries. This is a fun way to gain followers and reach like-minded consumers in your demographic. 

Scheduling App

If juggling all of these channels and digital initiatives seems overwhelming, don’t panic. Scheduling software makes it easier to manage your social media. 

Let Brandhouse set you up with Takeover to get started. Using a scheduling app cuts down on the time required to post and ensures you have diverse content scheduled for all your platforms.

5. Optimize Your Content

Creating content is only the first step. If you don’t know how to optimize that content, you won’t be able to reach your target demographic in the way you would like. 

Roughly 1 in 19 followers see the organic content you post. Organic content is a brand’s digital content through unpaid, unpromoted, traditional methods. Not all organic content needs to be paid, but if you boost your best organic content, you are more inclined to reach a new audience.

Use relevant hashtags, and engage with similar online communities to reach potential customers. Understand how the algorithms for each social media platform work.

If you are creating blog content, make sure you have an understanding of search engine optimization (SEO). Use keywords in titles, headers, and the body of your text. Add alt tags to the images you use.

By prioritizing SEO in the work that you do, your brand will cut through the noise online and appear higher in search engine rankings.

6. Customer Service & Communication

Another way to implement brand strategy marketing is by prioritizing exceptional customer service. Word of mouth is still important to the reputation of a brand. And it has never been easier to manage customer feedback.

By implementing some of these techniques, your brand can stay connected with customers and manage negative feedback proactively. 

Ticketing System

Introduce a ticketing system to help manage customer concerns. By using an automated ticketing system, you provide your customers with a timeline for when you will be responding. You let your customer know their concern is a priority. 

Ticketing systems ensure customer concerns are responded to promptly and nothing is missed. 

Automated Chat

Automated two-way chat systems allow you to manage popular customer concerns in a timely manner. An increasing amount of software programs are using artificial intelligence, which adjusts as it gains knowledge. 

By introducing automated chat systems, your business can work faster to resolve customer issues and provide consistent customer service.

Referral Program

Introduce a referral program to reward customers with credit or goods and services when they refer a friend to your business. Referral programs are a great way to reach new customers in your demographic. 

It’s also a great way to encourage your customers to share their positive customer service experiences with prospective clients. 

Answer Social DMs

Make your business accessible to customers by setting up responses for direct messages (DMs) received on social media. Our team at Brandhouse can set this up for you. 

By responding quickly to customer complaints through DMs, you can build trust with your customer base. 

Email Marketing System

Brandhouse offers the use of an email marketing system to create automated email responses for clients and boost brand awareness. Use an email marketing system to create a newsletter to engage with your customers or help spread the word about upcoming promotions.

Make your customers feel important by offering exclusive early access codes to upcoming promotions through your email marketing system. Or use your email marketing system to share industry-related content.

7. Become an Industry Expert

Solidify your brand’s place as an industry expert. Create regular content that is informative and useful to your customers. Provide solutions to unique problems your clients are dealing with.

By acting knowledgeable, you will increase trust in your brand. You will also reach audiences that expand beyond your current customer base. 

Use content to share revolutionary ways to do business that make your brand stand out above the competition. By doing this, you will make your brand seem like the only consumer option.

In addition to the social media content already discussed in this guide, there are some unique ways that you can stand out with your content.

Blogging

Create a blog with relevant industry content. Blog entries should help promote your products and services while solving relatable problems for your target demographic. 

Creating consistent blog content with engaging posts will help you establish your brand as an industry expert. This will increase brand awareness and trust with consumers.

Podcasting

You can also establish your brand as an industry expert by launching an informative podcast. Create a podcast that comes out regularly. 

Invite other industry experts to discuss topics that resonate with your demographic. Podcasting is a great way to expand your branding marketing strategy. 

Video Content

Create engaging video content through REELs and stories on social media or platforms like TikTok. Video content can also be made on YouTube, where brands often share information about products and services or video tutorials.

Use video to provide a peek behind the curtain at your daily operations or introduce your team. Or share a teaser for upcoming products and services before they launch.

Video content is a great way to use visuals to increase brand recall.

Webinars

The global pandemic saw a rise in businesses hosting online webinars to share knowledge and connect with industry members and customers.

Planning a webinar is a great way to promote your services and increase brand awareness.

8. Brand Partnerships

Developing meaningful partnerships is another great branding strategy in marketing. By teaming up with other non-competitor brands who share overlapping values and customer bases, your brand can resonate with existing audiences.

Team up with another brand to promote a giveaway. Both brands will benefit by asking online community members to share posts or tag friends on both of the brand’s social media accounts. 

If you plan to partner with another brand, ensure that you share the same values. Make sure you’re strategic with your marketing plans. By sharing your online communities, both brands will appear more trustworthy as well.

Influencer Marketing

Partnering with social media influencers is another effective way to increase your marketing branding strategy. Begin by looking for an appropriate influencer to team up with.

Influencers should share a similar personality to your brand and a similar profile to your customers. Social media influencers have thousands of like-minded followers online. 

Offer the influencer free products and services in exchange for a testimonial on their account. This is a great way to boost trust in your brand and bring in new customers.

If you are planning to work with a social media influencer, the Brandhouse Brand Grower package can help with influencer outreach.

9. Surveys & Focus Groups

Seek feedback from your existing customers as often as possible. By conducting surveys or hosting focus groups, your brand can better understand what your consumers are thinking and feeling.

Feedback also provides an opportunity to see where your brand’s strengths and weaknesses are. It allows you to make adjustments to your business to better serve your customers.

Invite customers to join a focus group to discuss industry trends and find out more about their buying habits. Or send a quick survey through your email marketing system. Provide an incentive like a giveaway or coupon code to encourage customers to respond.

10. Tracking Insights & Engagement

Once your business has implemented your new branding and marketing strategies, it is time to make adjustments. Brands should never stop evolving how they market to their customer base. 

It is crucial to track insights and monitor engagement with your brand’s content. Brandhouse offers weekly engagement monitoring. Our team also offers monthly reporting and tracking. 

By analyzing trends, and engaging in social listening your brand can track who is engaging with your content. Tracking insights will also help determine the type of content your audience wants to see and which content is performing best. Use that information to create stronger marketing strategies and relatable content.

By working with Brandhouse, you will receive updates during regular check-ins. We will be transparent about the performance of your campaign and provide advice to increase brand visibility. Our team will help you stay on track so you can accomplish all your brand marketing strategy goals.

Create a Branding Marketing Strategy That Resonates

Building a brand marketing strategy seems overwhelming in the beginning, but it doesn’t have to feel that way. Building a marketing strategy should be exciting! 

These 10 Ways to Enhance Your Brand Marketing Strategy will help you increase brand awareness and resonate with new customers. You will establish your brand as an industry leader and get the most out of your marketing investment.

If you are planning to overhaul your branding and marketing strategy but aren’t sure where to begin, our team at Brandhouse can help. Book a clarity call with us today, and let’s get started.