Brand Growth: What Does It Take To Be Radically Different? (Imagination, Courage, And Building Distinct Brand Assets) And How?

Brand growth: what does it take to be radically different? Learn how imagination, courage, and building distinct brand assets are key factors for success. “Born for sport.” That was Kobe Bryant’s tagline for the next arena he sought to conquer after basketball — body odor. His brand growth is a perfect roadmap for you, the struggling marketer looking […]

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