The Critical Connection Between Brand Strategy, Content Strategy, and Marketing Strategy

Your brand strategy is directly connected to your content and marketing strategies. We explain how and the reasons why it matters here.

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Welcome to the BH Blog

A startup brand's resource for strategies, techniques, and of course inspiration on all things brand marketing.

Browse The latest posts below:

Ideas.stories.branding.

What kind of content should you be making to attract your targeted audience? Our experts reveal their tips and tricks for creating content here.

A Guide to Content Creation for Audience Building

Content Marketing

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Social media marketing campaigns is a fantastic way to engage with your customers. Review these tips on creating buzzworthy content.

Social Media Marketing Campaigns: Engaging With Your Customers

marketing

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AI marketing provides the benefit of strong data sets. Review this guide to understand how to achieve a balance between automation and personalization.

AI Marketing: The Balance Between Automation and Personalization

marketing

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Images of different brand experience touch points to associate with brand funnel

The brand funnel is a model that helps a company understand how customers go from becoming aware of their product to actually buying said product. From data privacy rules to ad blockers, companies in Canada today are finding it more difficult to connect with and reach new consumers. Additionally, consumers in the 2020s are more informed and […]

How to Build a Brand Funnel Framework Using Content That Converts

Content Marketing

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