Several problems can occur when small businesses don’t pay attention to brand strategy. Read this guide to learn more about the problems that can occur. When is the last time you’ve walked up the street, noticed golden arches, and didn’t immediately think of McDonald’s? Or how often have you seen a motivational ad and have […]

The brand funnel is a model that helps a company understand how customers go from becoming aware of their product to actually buying said product. From data privacy rules to ad blockers, companies in Canada today are finding it more difficult to connect with and reach new consumers. Additionally, consumers in the 2020s are more informed and […]

Ensuring a successful brand building process is vital for the prosperity of a business. Here are the steps to take to ensure a successful branding process. There are over 30 million small businesses in the United States alone. With numbers like that, you’re going to need to get really clear on your strategy and to stand out.  It’s almost […]